From 6 Rooftops to Frayze: How We Built a High-Performance Automotive Lead System — And Why We’re Bringing It to Independent Dealers

We spent 5 years building the automation, CRM, marketing, and operational systems behind a multi-location Ontario dealer group. Now we’re taking everything we learned and bringing that same power to independent and used car dealerships through Frayze.

The Automotive Story Behind Frayze

Most people see Frayze as a new company — and in name, it is.

But the systems behind Frayze?

Those have been battle-tested inside one of Ontario’s most complex dealership operations:

• 6 rooftops

• 4 languages

• Multiple brands

• Thousands of monthly leads

• Hundreds of staff

Before Frayze existed, we spent five years building the entire digital backbone for that dealer group. The first four years, was a hobby for ourselves as salespeople and in year 5 we rolled out to the group. The results, are actually unbelievable. We worked:

Not as consultants.
Not as vendors.
Not as marketers.

But as the people responsible for making the whole operation actually run with sales and finance roles the 4 years prior.

As the automotive world shifted — rising ad costs, Marketplace dependency, customers demanding instant responses — we had to adapt fast, automate deeply, and systemize everything.

This is the story of what we built, what we learned, and why we created Frayze to bring dealership-grade systems to independent lots, brokers, and single-rooftop operations.

What We Built Before Launching Frayze

Below is what we designed, managed, and scaled inside that 6-rooftop dealer group.
Every one of these systems now exists inside the Frayze Automotive Platform.

1. Reduced Marketing Waste by $1.5 Million Annually

The dealer group was overspending across:

• duplicate vendors

• outdated CRMs

• unnecessary software

• bloated agency retainers

• inconsistent advertising

We rebuilt everything:

✔ Consolidated tools
✔ Eliminated waste
✔ Automated workflows
✔ Clean data
✔ Unified reporting

Outcome: Over $1.5M in annual savings and 0 lead loss.

2. Built a Website That Generated 600% More Traffic

The original site was:

• slow

• unoptimized

• SEO-weak

• not built for automotive search behavior

• missing images, and trouble with multi location management

We rebuilt it using principles now part of:
👉 Frayze Web & SEO

Including:

• automotive SEO

• optimized inventory data

• structured schema

• CRO-focused layout

• dynamic feeds

• automated vehicle descriptions

Outcome: Over 600% organic traffic increase. (11,000+ clicks per month)

3. Cut Tech Costs by 55%

approximately $7,700/month

By consolidating:

• CRM

• Website Company

• website tools (chatbots, CTAs, etc)

• communication platforms

• vendor services

…into one ecosystem — the backbone of:
👉 Frayze CRM & Growth Systems

Outcome: More performance, lower monthly costs.

4. Managed 180,000 Contacts & 1.5 Million AI-Driven Conversations

We centralized:

• Marketplace

• Facebook & Instagram DMs and posting

• Website chat

• Google messages

• Missed-call texts and AI phone services

• Sales inquiries

• Service conversations

Into one unified inbox powered today by:
👉 Frayze AI Lead Fix
👉 Frayze AI Responder

Outcome: Instant replies → more appointments → more sales.

5. Generated 250+ New 5-Star Reviews

We automated:

✔ review campaigns
✔ ideal timing
✔ smart follow-ups
✔ sentiment detection
✔ Google review boosting
✔ Customer Surveys for how we could improve

Now the backbone of:
👉 Review Boost

Outcome: 250+ new 5-star reviews.

6. Increased Web Leads by 400%

Using:

• instant replies

• smart routing

• finance-first CTAs

• trade funnels

• long-term nurture

• remarketing

Outcome: 4× more web leads from the same traffic.

7. Full Inventory Distribution & Syndication

We automated distribution to:

• AutoTrader

• CarGurus

• Kijiji

• Facebook Marketplace

• Google Business

• Social channels

• Website

• 3rd-party feeds

• Inventory Picture Tools (PixelGuru, Spyne, Carmedia, etc)

Outcome: Zero manual posting. Perfect brand consistency.

8. Two-Way Vendor Integrations (Credit + Trade)

We synced:

• pre-approvals

• credit app status

• approvals

• declines

• trade submissions

Directly into CRM/BDC workflows.

Outcome: Faster closings. Fewer manual tasks.

9. Manager & Owner Dashboards

We built:

• missing-photo trackers

• aging inventory alerts

• lead movement dashboards

• showroom appointment displays

• salesperson activity scoring

• Vehicle Intake Flows

• Human Resource Management

Now part of:
👉 Frayze Lead Retention

10. Autonomous Follow-Up (Because Reps Don’t)

We automated:

• daily follow-up

• long-term nurture

• reactivation loops

• “still interested?” sequences

• finance/trade reminders

• appointment flows

• Referral Requests

• Maintenance Reminders

Powered today by:
👉 Frayze Chatbot Pro
👉 Frayze AI Responder

11. Increased Monthly Sales Volume by 43%+ in 12 months

The result that mattered most:

💥 43% increase in monthly sales volume
💥 70–90 more vehicles sold every month
💥 Sustained and growing

This proved the system wasn’t just generating leads —
it was driving real, measurable dealership revenue.

Why We Took Six Months Off — And What We Built During That Time

After leaving the dealer group, we didn’t launch Frayze - Automotive immediately.
We took six months to study and build across multiple industries:

• health & wellness

• restaurants

• real estate & rentals

• ecommerce

• insurance

• mobile apps

• events

• retail

• furniture

• developers

• mechanics

• trades

• local service businesses

We learned:

• how different industries communicate

• where follow-up breaks

• how teams actually operate

• what customers expect

• what revenue-driving automation looks like

• how AI supports frontline operations

• Invoicing and Estimates

• Drop shipping

• Advanced AI Capabilities

Those six months changed everything.

They showed us what patterns are universal — and which problems automotive dealerships suffer from more than any other industry.

And that’s where the idea for our most powerful tool was born.

Introducing: Frayze Dealer Pulse

Dealership Pulse is the culmination of:

• 5 years inside a major dealer group

• 6 months studying cross-industry patterns

• millions of conversations analyzed

• thousands of workflows tested

Having managed CRMs and multiple sales teams we realized the biggest issue is accountability and complexity for a Sales Manager to be able to know exactly what everyone is up to. What Pulse delivers:

1. Daily Sentiment Tracking

A daily “mood score” across all conversations.

2. Call Grading & Conversation Insights

Instant insight into tone, missed opportunities, and coaching moments.

3. Smart Contact Alerts

Know who’s ready to buy, who’s slipping, and who might churn.

4. Content Recommendations

AI reveals trending customer topics and content opportunities to help steer your marketing and buyers.

5. Team & Performance Analytics

See who’s closing, who’s missing follow-up, and where communication breaks.

This is the system we wish we had years ago when we were managing 6 rooftops.

Now it exists — and it’s built specifically for independent and used car dealers.

Dealership Pulse is Frayze’s most powerful automotive product — and early partners get first access.

Why We Started Frayze

After years in automotive, we saw one hard truth:

Big groups get the tools.
Independent lots get left behind or have enormous tech expenditures.

Small stores face:

• slow replies

• lean staff

• manual Marketplace messages

• outdated CRMs

• inconsistent follow-up

• scattered inboxes

• overpriced vendors

So we built Frayze to bring:

• dealer-grade automation

• dealer-grade systems

• dealer-grade visibility

• dealer-grade lead flow

…but simpler, faster, and affordable for independents.

Early partners get:

• founding-level support

• direct access

• custom workflows

• priority setup

• early pricing

• dedicated attention

What This Means for Used Car Dealers Today

With Frayze, you get:

• instant lead replies

• inventory automation

• AI-driven follow-up

• credit/trade flows

• automated reviews

• centralized messaging

• dashboards

• optimized websites

• inbound funnels

• outbound systems

• reactivation loops

Explore the platform:

👉 Frayze Solutions
👉 Automotive Services

Want to See What This Looks Like for Your Lot?

We’ll show you:

• where leads are dropping

• how automation increases appointments

• what a dealer-grade CRM setup looks like

• how inventory could auto-syndicate

• examples from our 6-rooftop system

📞 Book a call:
👉 https://frayze.ca/book-consultation/

Or text 807-700-0079